Sökresultat för: Thomas W. Speh
Business Marketing Management (Pocket)
avMichael D. Hutt, Thomas W. Speh
ISBN: 9780324581638 - UTGIVEN: 2009-05-30Takes you inside the world of business marketing experts, showing you what you need to know to be successful. This title highlights the similarities between consumer goods and business-to-business marketing, presents a managerial rather than a descriptive treatment of business marketing, and reflect[...]
Business Marketing Management: B2B (Inbunden)
avMichael D. Hutt, Thomas W. Speh
ISBN: 9781133189565 - UTGIVEN: 2012-01Reflecting the latest trends and issues, market-leading BUSINESS MARKETING MANAGEMENT: B2B, 11e delivers comprehensive, cutting-edge coverage that equips readers with a solid understanding of today's fast-paced B2B market. Highlighting the similarities--and emphasizing the differences--between consu[...]
Business Marketing Management (Häftad)
avThomas W. Speh, Michael D. Hutt
ISBN: 9781133189572 - UTGIVEN: 201203
