Building on his pioneering work on the management of technology and innovation in his first book, Managing the Flow of Technology, Thomas J. Allen of MIT has joined with award-winning German architect Gunter Henn of HENN Architekten to produce a book that explores the combined use of two management [...]
For the past number of years, academic entrepreneurship has become one of the most widely studied topics in the entrepreneurship literature. Yet, despite all the research that has been conducted to date, there has not been a systematic attempt to analyze critically the factors which lie behind succe[...]
Certain to be helpful for every contractor, builder, handyman, craftsman, and do-it-yourselfer, "Handyman-in-Your Pocket" contains an incredible amount of valuable information on a wealth of topics.[...]
Based upon the best-selling book "Architectural Detailing" by Edward Allen and Patrick Rand, "Landscape Architectural Detailing" applies the same organization to the three major concerns of the landscape architecture detailer--function, constructibility, and aesthetics. Richly illustrated, this book[...]
With a fresh approach to the introductory computing course, this book helps students develop the skills to understand, create, work and communicate using digital media and networks. It focuses on digital media rather than the customary survey of applications software designed to process these media.[...]
Combines a presentation of the fundamentals of advertising with coverage of contemporary topics and the various advertising trends. This title includes coverage of social media and design thinking, emphasising on globalization and exemplifing advertising's developments in digital society.[...]