Thirty years after he burst onto the scene as a gold medal light-heavyweight at the Rome Olympics, Muhammad Ali is still a magical figure. His accomplishments in the ring were the stuff of legend -- the two fights with Sonny Liston, when he proclaimed himself "The Greatest" and proved he was; the th[...]
In a marketplace increasingly defined by customer categories with high expectations for service, quality, and responsiveness, companies are discovering that traditional mass marketing approaches are giving way to more targeted approaches that communicate directly with their customers. But to many co[...]