But sales trends have changed since 2000. The best-selling sales book of the moment is "The Challenger Sale: Taking Control of the Customer Conversation" (Dixon/Adamson), and this new edition is an ideal "how-to" guide for that kind of sales approach. It's the practical, hands-on manual for learning[...]
The Biggest Differentiator In A Competitive Marketplace Is You
The familiar adage that "It's a jungle out there" applies to sellers and sales organizations now more than ever. Competitors are hungry for business; decision makers are wary of change; and the market is crowded with products and ser[...]