Sökresultat för: Theodore Levitt
Marketing Myopia (Häftad)
avTed Levitt, Theordore Levitt, Theodore Levitt
ISBN: 9781422126011 - UTGIVEN: 200805At some point in its development, every industry can be considered a growth industry, based on the apparent superiority of its product. But in case after case, industries have fallen under the shadow of mismanagement. What usually gets emphasized is selling, not marketing. This is a mistake, because[...]
The Marketing Imagination (Pocket)
avTheodore Levitt
ISBN: 9780029190906 - UTGIVEN: 1986-03Since its publication in 1983, "The Marketing Imagination" has been widely praised as the classic, all-inclusive "Levitt on Marketing". Now Theodore Levitt-- renowned as the Harvard Business School's "guru of marketing"-- has newly expanded his original work to recap the developing globalization deb[...]
