In what James A. Baker III has called the "worst job in Washington," the chief of staff orchestrates the president's conduct of the U.S. government. He holds the unique responsibility to magnify the time, reach, and voice of the president of the United States. "You need a filter, a person that you h[...]

This is the core text for The Chartered Institute of Marketing foundation certificate in marketing. Attention is given to the specific elements of marketing covered on the CIM/CIE syllabus, and the influence of ICT on marketing principles and practice is emphasized.[...]