Marketing Communications: A Brand Narrative Approach is a mainstream, student-driven text which gives prominence to the driving force of all Marketing Communications: the imperative of Branding. The book aims to engage students in an entertaining, informative way, setting the conceptual mechanics o[...]

Terry Eagleton is one of the most influential contemporary literary theorists and critics. His diverse body of work has been crucial to developments in cultural theory and literary critical practice in modern times, and for a generation of humanities students his writing has been a source of both pr[...]

Contemporary Art: World Currents argues that, in recent decades, a worldwide shift from modern to contemporary art has occurred. Artists everywhere have embraced the contemporary world's teeming multiplicity, its proliferating differences and its challenging complexities. This book shows how contemp[...]

The second edition of this successful textbook provides a clear, well–written introduction to both the fundamental principles of optics and the key aspects of photonics to show how the subject has developed in the last few decades, leading to many modern applications. The book thus provides a c[...]

Why, years after the banking crisis, is the global economy still mired in recession and burdened by enormous debts? Why have the tried-and-tested economic policies of the past failed us this time? In Life After Growth, leading City analyst Tim Morgan sets out a ground-breaking analysis of how the ec[...]

This book is designed for both special and general teachers faced with managing classrooms with emotionally and behaviourally troubled students. It emphasizes a growing trend in special education by taking a constructivist approach to classroom management and moving away from the traditional behavio[...]