Sökresultat för: Terry O'sullivan
Creative Arts Marketing (Häftad)
avElizabeth Hill, Catherine O'Sullivan, Terry O'Sullivan
ISBN: 9780750657372 - UTGIVEN: 200306As a comprehensive overview of all aspects of marketing in the sector, "Creative Arts Marketing" remains unrivalled, and in addition, this edition gives new coverage of - current knowledge and best practice about marketing and advertising through new media; the impact of Relationship Marketing techn[...]
Foundation Marketing (Pocket)
avLiz Hill, Terry O'sullivan
ISBN: 9780273655329 - UTGIVEN: 2003-08-14This is the core text for The Chartered Institute of Marketing foundation certificate in marketing. Attention is given to the specific elements of marketing covered on the CIM/CIE syllabus, and the influence of ICT on marketing principles and practice is emphasized.[...]
