Essential Operations Management provides a concise yet comprehensive overview of operations management, striking a balance between coverage of the service and manufacturing industries that reflects the modern business environment. The text takes an international approach with case studies covering a[...]
Whether an organisation treats patients, makes clothes or cuts people's hair, its operations function plays a crucial role in helping the business meet its sales and profit targets, and achieve its long-term strategic objectives. A well-managed operations function will significantly contribute to th[...]
In many industrial companies, strategic developments are predominantly based on corporate marketing decisions with manufacturing being forced to react to these at the back end of process. In Manufacturing Operations Strategy, Hill demonstrates how decisions over manufacturing should form part of the[...]
Expert reference on those English verbs that can be a little tricky "McGraw-Hill's Essential Irregular Verbs" pays special attention to those irksome verbs that trouble even native English speakers. Mark Lester, bestselling author of the most widely used college grammar text in the country, focuses [...]
This is the core text for The Chartered Institute of Marketing foundation certificate in marketing. Attention is given to the specific elements of marketing covered on the CIM/CIE syllabus, and the influence of ICT on marketing principles and practice is emphasized.[...]
The book that defined the liberal arts chemistry course, Chemistry for Changing Times remains the most visually appealing and readable introduction on the subject. The Thirteenth Edition increases its focus on student engagement â with revised âHave You Ever Wondered?â questions, new [...]
As a comprehensive overview of all aspects of marketing in the sector, "Creative Arts Marketing" remains unrivalled, and in addition, this edition gives new coverage of - current knowledge and best practice about marketing and advertising through new media; the impact of Relationship Marketing techn[...]
Terry Brooks is one of a handful of writers whose work defines modern fantasy fiction. His twenty-three international bestsellers have ranged from the beloved Shannara series to stories that tread a much darker path. Armageddon's Children is a new creation - the perfect opportunity for listeners unf[...]
Book 4: Temple of the Winds Wielding the Sword of Truth, Richard Rahl has battled death itself and defended the D'Haran people. But now the power-mad Emperor Jagang confronts Richard with an inexorable foe: a mystical plague cutting a deadly swath across the land and slaying thousands of innocent vi[...]
Book 4: "Temple of the Winds"Wielding the Sword of Truth, Richard Rahl has battled death itself and defended the D'Haran people. But now the power-mad Emperor Jagang confronts Richard with an inexorable foe: a mystical plague cutting a deadly swath across the land and slaying thousands of innocent v[...]