In "Small Message, Big Impact", Terri Sjodin teaches you how to make a lasting impression on absolutely anyone - fast. You're at the airport, burning time by checking your email. Then you spot the CEO of a company you've wanted to connect with for ages. He's waiting for his flight. Your flight! Shou[...]
Don't just think of an elevator speech as a generic tool you use in chance moments--consider the concept as a strategy to manage multiple talking points and to communicate more complex idea's as well.
Terri L. Sjodin's new work, "Small Message, Big Impact," provides an entertaining, straightforw[...]
"Whether I'm pitching a potential client or creating a blockbuster ad campaign, I'm always thinking about how to make the message smaller so the impact will be big-ger. Terri Sjodin has codified the science of getting this right." --Linda Kaplan Thaler, CEO of The Kaplan Thaler Group and best-sellin[...]