Provides a comprehensive, international overview of business tourism from both a theoretical and practical perspective. With the use of case studies from around the world, this work explores a broad range of issues, including: The global business tourism market; The design of business tourism facili[...]
Divided into nine parts, "Leisure Marketing: A Global Perspective" guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and t[...]
This book represents a comprehensive, authoritative and up-to-date analysis of key sectors in the hospitality and tourism industries in China and India, and will address the market's growing need for information on Tourism in China and India. The text will be written in an accessible style drawing o[...]