Sökresultat för: Sue Bridgewater
Football Brands (Inbunden)
avSue Bridgewater
ISBN: 9780230232532 - UTGIVEN: 2010-04-29The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. This book delves deep into the world of the lucrative business o[...]
Football Management (Inbunden)
avSue Bridgewater
ISBN: 9780230238411 - UTGIVEN: 201004Football Managers have to deal with a number of unique pressures: this is an extremely turbulent profession, it is results oriented, their actions are carried out in the full glare of the media spotlight. Yet in many of its dimensions, the challenges of the football manager role strike chords with t[...]
