Using real-world examples, the authors clearly demonstrate how quantitative techniques can be applied to business and economics situations. The text is supported by a teacher resource pack that includes a data disk.[...]
Provides an introduction to the core principles of economics. This book offers explanations making it easy for non-specialist students taking economics for the first time, as part of a degree or professional qualification, to get to grips with the main concepts, theories and applications of macro an[...]
Economics for Business and Managementoffers an exciting introduction to the principles and applications of microeconomics and macroeconomics to the global business problems faced by today?s decision makers:· What are the characteristics for successful entry into new international markets?· [...]