Typecasting (Häftad)
avElizabeth Ewen, Stuart Ewen
ISBN: 9781583227763 - UTGIVEN: 200809"Fascinating....a terrific volume that will be eye-opening to academics and general readers alike."--"Publishers Weekly""In "Typecasting," two ace historians offer a profound and sweeping study of the most everyday, often unconscious, forms of prejudice. It's] bound to make you think--and think aga[...]
Captains of Consciousness (Häftad)
avStuart Ewen
ISBN: 9780465021550 - UTGIVEN: 200106The 25th anniversary edition of a sociology classic-a groundbreaking look at the history of advertising and consumer culture as defining forces in American life. Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the tw[...]
PR! (Häftad)
avStuart Ewen
ISBN: 9780465061792 - UTGIVEN: 199810Traces the history of public relations as a tool born during the Industrial Revolution to counter the attacks by muckrakers, and examines how it has been used throughout American history by large corporations to manipulate public opinion[...]
Crystallizing Public Opinion (Pocket)
avEdward L. Bernays, Stuart Ewen, Edward L. Bernays
ISBN: 9781935439264 - UTGIVEN: 201108A seminal work on how public opinion is created and shaped, Edward Bernays's 1923 classic "Crystallizing Public Opinion" set down the principles that corporations and government have used to influence public attitudes over the past century.
A primer on the then new profession of "public relation[...]
