If you have ever wondered why SUVs replaced minivans, how one rap song turned the cognac industry upside down, or what gives Levi's jeans their iconic allure, look no further-in "Cool," Steven Quartz and Anette Asp finally explain the fascinating science behind unexpected trends and enduring success[...]
This book combines cutting-edge findings in neuroscience with examples from history and the headlines to introduce the new science of cultural biology, born of advances in brain imaging, computer modeling, and genetics. Doctors Quartz and Sejnowski show how both our noblest and darkest traits are ro[...]