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  1. Marketing Communications (Pocket)

    av

    Lynne Eagle, Stephan Dahl, Barbara Czarnecka

    ISBN: 9780415507714 - UTGIVEN: 2014-08

    With the proliferation of digital and social media, there has never been a more dynamic time to engage with marketing communications - and never has the integration of marketing communications (marcoms) principles into a strategic marketing plan been more challenging. Even the best product in the wo[...]

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    från 513.00 kr
  2. Social Media Marketing (Pocket)

    av

    Stephan Dahl

    ISBN: 9781446280744 - UTGIVEN: 2014-12

    Social media has quickly become part of the fabric of our daily lives, and as we have flocked to it, so have most companies and organisations from every sector and industry. It is now the place to attract and sustain our attention. But how is it a new marketing activity and how is it similar to prev[...]

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    från 419.00 kr