Sökresultat för: Stefan Engeseth
Sharkonomics (Häftad)
avStefan Engseth, Stefan Engeseth
ISBN: 9789814346344 - UTGIVEN: 201202Ten ways, inspired by the way of the shark, to gain market share for companies of any size.
Detective Marketing: Creative Common Sense in Business (Häftad)
avStefan Engeseth, Magnus Eriksson, Jan Cederquist
ISBN: 9789163113895 - UTGIVEN: 200308"Some really good examples of business metaphors" TOMPETERS! "There are a number of good ways to get an idea. Sleep on it, go for a walk or read Stefan Engeseth's new book. The sleeping and walking ways will be greatly enhanced if you read Detective Marketing first." AL RIES, CHAIRMAN, RIES & RIES [...]
The Fall of PR & the Rise of Advertising (Häftad)
avStefan Engeseth, Al Ries
ISBN: 9789163307775 - UTGIVEN: 2009062002 kom Al Ries succébok "The Fall of Advertising and the Rise of PR", som skakade om marknadsföringsvärlden i grunden. Nu kommer en ny omskakande bok med ambitionen att utmana de rådande marknadsföringsbegreppen.
Den 1 oktober släpps "The Fall of PR and the Rise of Advertising" av[...]
