This text encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are[...]
McGraw-Hill's Connect Mass Communication combines contemporary course content and groundbreaking digital tools to create a unique learning environment. -A new bank of CNN videos helps students learn the impact of media through a cultural and global lens. -Media Literacy Worksheets and Media Literacy[...]
Introduces you to classical mass communication theories and explains the media literacy movement in terms you can understand.[...]
Never Highlight a Book Again! Just the FACTS101 study guides give the student the textbook outlines, highlights, practice quizzes and optional access to the full practice tests for their textbook.[...]