Sökresultat för: Simon P. Anderson
Discrete Choice Theory of Product Differentiation (Övrig)
avSimon P. Anderson, Andre De Palma (Professor Of Marketing, University Of Geneva, Switzerland), Jacques-Francois Thisse
ISBN: 9780262011280 - UTGIVEN: 1992-12-01Product differentiation - in quality, packaging, design, color, and style - has an important impact on consumer choice. It also provides a rich source of data that has been largely unexplored because there has been no generally accepted way to model the information available. This important study sh[...]
