Sökresultat för: Simon Mainwaring
We First (Häftad)
avSimon Mainwaring
ISBN: 9780230341630 - UTGIVEN: 201210Combining social media tools with socially conscious brands, the two major trends shaping tomorrow's consumer climate, Simon Mainwaring presents a visionary new model for companies and organizations to maximize both their own visibility and their contribution to the greater good. He shows how brands[...]
We First: How Brands and Consumers Use Social Media to Build a Better World (Övrigt)
avSimon Mainwaring, John Lee
ISBN: 9781452653853 - UTGIVEN: 2011-08A social media expert with global experience with many of the world's biggest brands--including Nike, Toyota, and Motorola--Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit, while creating a third pillar of sustaina[...]
