Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting[...]
Discusses employer brand planning, employer brand definition, employer brand implementation and specific applications. This book shows you how employer brand thinking can strengthen HR strategy and reinforce HR's value to the business. It offers practical help in improving programs of recruitment an[...]