Public relations shapes and spins our news, influencing society's values, knowledge, and perceptions. Despite this, it often goes unnoticed. "It's Not Just "PR"" takes a balanced approach in assessing its impact, drawing on a diverse range of contemporary examples from global corporations through to[...]

Corporate Social Responsibility (CSR) has become central to many businesses as they negotiate in an increasingly global marketplace. This book offers a strategic, communication-centred approach to integrating CSR into organizations, founded in stakeholder engagement and dialogue.[...]

Written as a tool for both researchers and communication managers, the "Handbook of Crisis Communication" is a comprehensive examination of the latest research, methods, and critical issues in crisis communication. Includes in-depth analyses of well-known case studies in crisis communication, from t[...]