Sökresultat för: Seyhmus Baloglu
Managing and Marketing Tourist Destinations (Häftad)
avMetin Kozak, Seyhmus Baloglu
ISBN: 9780415811484 - UTGIVEN: 201209Destination marketing is more challenging than other goods and services. The basis of competitive advantage shifts from tourism resources only (destination marketing) to a location-based or city-wide integrated management (place marketing). In this book, tourism scholars Metin Kozak and Seyhmus Balo[...]
Managing And Marketing Tourist Destinations (Inbunden)
avMetin Kozak, Seyhmus Baloglu
ISBN: 9780415991711 - UTGIVEN: 2010-11-14Without adequate research and management, the potential impacts and benefits of tourism and travel services will not be maximised. In this volume, tourism scholars Metin Kozak and Seyhmus Baloglu evaluate the theoretical approaches and applications to competitive advantage within tourist destination[...]
