Sökresultat för: Scott McCabe
Marketing Communications in Tourism and Hospitality (Häftad)
avScott McCabe
ISBN: 9780750682770 - UTGIVEN: 200810The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies. How can marketing commun[...]
Social Tourism in Europe (Inbunden)
avScott McCabe, Lynn Minnaert, Anya Diekmann
ISBN: 9781845412333 - UTGIVEN: 201112This book, the first on social tourism in English, provides a comprehensive analysis of the various systems and practices in support of disadvantaged people's enjoyment of tourism. Combining theory and practice and a truly European perspective, this book provides an interdisciplinary approach to exa[...]
