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  1. The Advertising Handbook (Pocket)

    av

    Helen Powell, Jonathan Hardy, Iain Macrury, Sarah Hawkin

    ISBN: 9780415423113 - UTGIVEN: 2009-05-22

    An introduction to the practices and perspectives of advertising. It explores the industry and those who work in it and examines the reasons why companies and organizations advertise; how they research their markets; where they advertise and in which media; and the principles and techniques of persu[...]

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    från 319.00 kr