'A pathbreaking book that for the first time brings smart policy insights into contact with creative, rigorous testing.This book sets the standard for all future scientific evaluations of "what works".' Donald P. Green, Columbia University, USA How can governments persuade citizens to act in sociall[...]
How can governments persuade citizens to act in socially beneficial ways? This successor to Thaler and Sunstein's cult book Nudge argues that an alternative approach needs to be considered - a 'think' strategy, in which citizens deliberate their own priorities as part of a process of civic renewal[...]