Gray's Anatomy is probably one of the most iconic scientific books ever published: an illustrated textbook of anatomy that is still a household name 150 years since its first edition, known for its rigorously scientific text, and masterful illustrations as beautiful as they are detailed. The Making [...]
The story of the recently discovered London workhouse that Charles Dickens lived almost next door to in the years before he wrote Oliver Twist - told by the historian who did the sleuthing behind these exciting new findings.[...]
The recent discovery that as a young man Charles Dickens lived only a few doors from a major London workhouse made headlines worldwide, and the campaign to save the workhouse from demolition caught the public imagination. Internationally, the media immediately grasped the idea that Oliver Twist's wo[...]
In the early nineteenth century, body snatching was rife because the only corpses available for medical study were those of hanged murderers. With the Anatomy Act of 1832, however, the bodies of those who died destitute in workhouses were appropriated for dissection. At a time when such a procedure [...]
The internet and digital media have changed the fundamentals of marketing. The digital age has increased the power of consumers when making purchasing decisions, meaning firms must adopt a more customer-centric approach. In the digital world, marketing communication is concerned with creating relati[...]
The combination of market fragmentation and over-supply means the need to understand customers is greater than ever. This book addresses key contemporary marketing issues in a way that allows readers to implement real changes to their organizations. Covering product management, market research, comm[...]