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  1. Museum Marketing (Pocket)

    av

    Ruth Rentschler, Anne-marie Hede
    ISBN: 9780750680653 - UTGIVEN: 2007-07-03

    Museums have moved from a product to a marketing focus over the years. This book features a range of international case studies that demonstrate the museum experience and draw out the particular challenges that museums and galleries of varying sizes and types face in the global marketplace.[...]

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    från 541.00 kr

  2. The Routledge Companion to Arts Marketing (Inbunden)

    av

    Daragh (EDT) O'Reilly, Ruth (EDT) Rentschler, Theresa A. (EDT) Kirchner
    ISBN: 9780415783507 - UTGIVEN: 2013-12

    The relationship between the arts and marketing has been growing ever more complex, as the proliferation of new technologies and social media has opened up new forms of communication. This book covers the broad and involved relationship between the arts and marketing. It frames "arts marketing" in t[...]

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    från 2053.00 kr
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