Sökresultat för: Russell S. Winer
Product Management (Häftad)
avDonald R. Lehmann, Russell S. Winer
ISBN: 9780071238328 - UTGIVEN: 200411"Product Management, 4/e" by Lehmann and Winer is a lean, defining text that covers three major tasks facing today's product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels [...]
Analysis For Marketing Planning (Pocket)
avDonald R. Lehmann, Russell S. Winer
ISBN: 9780071263634 - UTGIVEN: 2008-02-01Focusing on the analysis needed for sound Marketing decisions, this book is structured around the core marketing document - the Marketing Plan. It also focuses on the analysis pertaining to a product's environment, customers and competitors.[...]
