Focus groups are an ever popular method for collecting qualitative data in the social sciences. "Doing Focus Groups" provides practical advice on planning and organizing successful groups. Rose Barbour discusses the advantages and limitations of using group discussion and demonstrates effective meth[...]

Presents an introduction to the craft of doing qualitative research. This book is suitable for students of qualitative methods courses in social science discipline, and for students or novice researchers doing research projects using qualitative approaches.[...]