This newly revised edition is both a lively introduction and practical guide to the main concepts and challenges of intercultural communication. Grounded in interactional sociolinguistics and discourse analysis, this work integrates theoretical principles and methodological advice, presenting studen[...]
This text argues that we can only interpret the meaning of public texts like road signs, notices and brand logos by considering the social and physical world surrounding them. Drawing on examples, this book equips students with the methodology they need to undertake research in "geosemiotics".[...]