Sökresultat för: Ronald J. Alsop
18 Immutable Laws of Corporate Reputation (Häftad)
avRonald J. Alsop
ISBN: 9780749445713 - UTGIVEN: 2006-03Provides 18 lessons covering various aspects of corporate reputation. This title shows the benefits of a good reputation, the consequences of a bad one, how to measure reputation and nurture a good one. It includes advice on how to identify the dangers to a company's reputation, and how to use the I[...]
The 18 Immutable Laws of Corporate Reputation: Creating, Protecting, and Repairing Your Most Valuable Asset (Häftad)
avRonald J. Alsop
ISBN: 9781476757612 - UTGIVEN: 2013-08From Enron and WorldCom to the Catholic Church and Major League Baseball, reputation crises have never been more widespread. Now Ronald J. Alsop, a veteran "Wall Street Journal" authority on branding and reputation management, explains the dangers -- and gives organizations the eighteen crucial laws[...]
