Meet the seven samurai of metaphor in this provocative follow-up to how customers think. Jerry and Lindsay Zaltman explain how and why we use deep metaphors, which the authors define as any form of non-literal representation so deeply embedded in a person's thought processes that the person is uncon[...]
It's time to turn back the clock! In 20 YEARS YOUNGER, Bob Greene offers readers a practical, science-based plan for looking and feeling their best as they age. The cutting-edge program details easy and effective steps we can all take to rebuild the foundation of youth and enjoy better health, impro[...]