Contains three unifying themes including Strategy, Global Supply Chain, and Service Operations. This book uses examples from non-US companies and/or organizations in each chapter to incorporate Service Operations.[...]
This cutting edge and comprehensive book - with contributions from the star faculty of Cornell University's School of Hotel Administration - offers the latest thinking on the best practices and strategies for hospitality management. A must for students and professionals seeking to enter or expand th[...]
Boyer/Verma's breakthrough text meets today's student and instructor's needs and redefines the marketplace. Their text is briefer than most, taking all of the vital core concepts and building upon them with current and fresh examples. The authors understand the importance of striking a balance by cr[...]