One of America?s leading brand strategists shares her step-by-step program for creating an unforgettable identity in today?s marketplace.
For any woman who has ever gone to work in the morning and thought "there must be more," branding expert Robin Fisher Roffer reveals the eight surefire steps f[...]
This text includes features that make learning easy and enjoyable - yet - challenging for learners. The text includes a wide range of learning experiences from activities with one or two commands to simulations and case studies that challenge and sharpen learners' problem-solving skills.[...]
""The Woman Who Wasn't There" is a riveting real-life mystery, a probe into the inner depths of humanity. This is a page-turner for every American" ("Star Tribune," Minneapolis). Tania Head's story of surviving the inferno of the World Trade Center on 9/11--from crawling through the carnage and chao[...]
This is a unique book about Intellectual Property. It is aimed not only at law students studying the subject but also at interested users of IP - business people, inventors, scientists, designers and the like. It provides an outline of the basic legal principles which underpin and reguilate the subj[...]
Being the child of a global superstar is never easy, but being the daughter of the "Hardest Working Man in Show Business"--that's a category unto itself. Like every little girl, Yamma Brown wanted her father's attention, but fame, drugs, jail, and the complicated women in James Brown's life set the [...]