How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the inter[...]
Discussing how globalization, new competitors and low-cost threats are reshaping the way sales happen today, this vital resource reveals how analytics and new approaches to sales operations, such as collaboration across industries, can reshape the entire sales function.[...]