Qualitative Consumer & Marketing Research (Inbunden)
avRussell Belk, Eileen Fischer, Robert V. Kozinets
ISBN: 9780857027665 - UTGIVEN: 2012-12Designed for students, scholars and marketing research practitioners by three qualitative marketing research pioneers, this book takes readers through the basics to an advanced understanding of the state of the art in qualitative marketing and consumer research. With hands-on exercises that research[...]
Qualitative Consumer and Marketing Research (Häftad)
avRobert V. Kozinets, Eileen Fischer, Russell W. Belk
ISBN: 9780857027672 - UTGIVEN: 201212Designed for students, scholars and marketing research practitioners by three qualitative marketing research pioneers, this book takes readers through the basics to an advanced understanding of the state of the art in qualitative marketing and consumer research. With hands-on exercises that research[...]
Netnography (Pocket)
avRobert V. Kozinets
ISBN: 9781446285756 - UTGIVEN: 2015-08Social media and the internet are rich, fertile sources of data for social researchers, though online data offer both opportunities and challenges. In this updated new edition, Robert V. Kozinets explains how to use 'Netnography' to study cultures and communities online. The book includes full proce[...]
Netnography (Häftad)
avRobert V. Kozinets
ISBN: 9781848606456 - UTGIVEN: 200912With as many as 1 billion people now using online communities such as newsgroups, blogs, forums, social networking sites, podcasting, videocasting, photosharing communities, and virtual worlds, the internet is now an important site for research. This exciting new text is the first to explore the dis[...]
Netnografi (Häftad)
avRobert V. Kozinets
ISBN: 9789144070148 - UTGIVEN: 201106I dag använder en miljard människor nätgemenskaper och sociala medier som nyhetsgrupper, bloggar, diskussionsforum, sociala nätverkssajter, communityn för utbyte av musik, videor eller foton och virtuella världar. Därmed har internet blivit ett ovärderligt forskningsfält.
Denna s[...]
