The Oxford Handbook of Pricing Management is a comprehensive guide to the theory and practice of pricing across industries, environments, and methodologies. The Handbook illustrates the wide variety of pricing approaches that are used in different industries. It also covers the diverse range of meth[...]
This is the first comprehensive introduction to the concepts, theories, and applications of pricing an revenue optimization. From the initial success of "yield management" in the commercial airline industry down to more recent successes of markdown management and dynamic pricing, the application of [...]
No star burned more ferociously than Judy Garland. And nobody witnessed Garland's fierce talent at closer range than Stevie Phillips. During the "Mad Men "era, Stevie Philips was a young woman muscling her way into the manscape of Manhattan's glittering office towers. After a stint as a secretary, s[...]
Business ethics, including corporate responsibility, has become a very hot area in the popular as well as the academic literature. As 2002 commences, little argument is necessary to convince most people of the prominence of discussions of business ethics. Recent events mark a watershed in the centra[...]
In Trust Me, PR is Dead, Robert Phillips - the former EMEA CEO of Edelman, the world's largest public relations firm - calls the end of the PR industry and advocates new models of public leadership and public value. He tells tales from the front line and twenty-five years at the summit of PR, f[...]
Through intimate letters, interviews, and stories, this narrative reveals the impact that a life-changing retreat had on a group of inmates at the highest level maximum-security state prison in Alabama. The 38 participants in the first-ever intensive, silent 10-day program inside the walls of a corr[...]
Addresses the reality of students taking the managerial accounting course: the majority of them will not become accounting majors and accountants; instead they will use accounting information in their professional lives to make business decisions. This book presents accounting in the context of reco[...]
This text introduces underlying principles of the endocrine regulation of behavior in animals and humans. Every chapter begins by stating a principle, followed by specific examples of hormone actions derived from scientific experiments and clinical observations, and concludes with a few challenging [...]
When Truddi Chase began therapy she was already building a successful career, a marriage, and a family. But what she was seeking most were explanations for her extreme anxiety, mood swings, and periodic blackouts. What finally emerged from the four-year sessions was terrifying: Truddi Chase's mind a[...]
Rev. ed. of: The mutual fund business / Robert C. Pozen; editorial assistance by Sandra D. Crane. 2nd ed. 2002.[...]
For the 70 million single people in America, who are searching for the love of their lives, this is the self-help manual. Love Tactics will provide the answers for those who are very shy, a little on the quiet side, or sinmply not the social successes they want to be.[...]
A completely updated and revised edition that provides comfort, information, strategies, and advice for those living with lupus. There is no cure for lupus, so a diagnosis of this potentially debilitating autoimmune disorder is understandably disquieting. This new edition of "Coping with Lupus" answ[...]