The topic of place branding is moving from infancy to adolescence. Many cities, and nations have established their place brand. This book brings the fundamentals of place branding together in an academic format.[...]

The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them co[...]