Why do people say "e;yes"e; to some things while others say "e;no"e;?"e;Influence"e;, the classic book on persuasion written by Dr. Robert Cialdini, seeks to explain the psychology behind this and how to apply these understandings. Dr. Cialdini is the seminal expert in the ra[...]

"Psikhologija vlijanija" - odno iz luchshikh uchebnykh posobij po sotsialnoj psikhologii, konfliktologii, menedzhmentu, po mneniju bolshinstva zapadnykh i otechestvennykh psikhologov. Kniga Roberta Chaldini vyderzhala v SSHA pjat izdanij, ee tirazh davno uzhe prevysil poltora milliona ekzempljarov.E[...]

Reveals social behavior motives, and bridges the person and the social situation. A unique integrated approach to social behavior, Social Psychology, 6/e invite readers to consider the interplay of influences inside and outside the person in social situations. The authors emphasizes how social psych[...]

"Reveals social behavior motives, and bridges the person and the social situation." A unique integrated approach to social behavior, "Social Psychology, 6/e "invite readers to consider the interplay of influences inside and outside the person in social situations. The authors emphasizes how social p[...]

Influence: Science and Practiceis an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say “yes” to another's request). Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techn[...]

Amazing deeds of heroism and horrific acts of terrorism. Undying love, friendships gone wrong, and inspirational leadership. Social Psychology: Goals in Interaction introduces the student to the fascinating mysteries of social behavior. By revealing the motives behind social behavior—why people[...]

Small changes can make a big difference in your powers of persuasion
What one word can you start using today to increase your persuasiveness by more than fifty percent?
Which item of stationery can dramatically increase people's responses to your requests?
How can you win over your ri[...]

Small changes can make a big difference in your powers of persuasion What one word can you start using today to increase your persuasiveness by more than fifty percent? Which item of stationery can dramatically increase people's responses to your requests? How can you win over your rivals by inco[...]

At some point today you will have to influence or persuade someone--your boss, a co-worker, a customer, your spouse, your kids, or even your friends. What is the smallest change you can make to your request or situation that will lead to the biggest difference in the outcome? In "The Small Big," thr[...]