"Influence", the classic book on persuasion, explains the psychology of why people say "yes" - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along[...]

"Reveals social behavior motives, and bridges the person and the social situation." A unique integrated approach to social behavior, "Social Psychology, 6/e "invite readers to consider the interplay of influences inside and outside the person in social situations. The authors emphasizes how social p[...]

Influence: Science and Practiceis an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request). Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and [...]

Amazing deeds of heroism and horrific acts of terrorism. Undying love, friendships gone wrong, and inspirational leadership. Social Psychology: Goals in Interaction introduces the student to the fascinating mysteries of social behavior. By revealing the motives behind social behavior--why people [...]

This package contains the following components: -0205698077: Social Psychology: Goals in Interaction -0205669093: MyPsychLab with Pearson eText[...]

Small changes can make a big difference in your powers of persuasion
What one word can you start using today to increase your persuasiveness by more than fifty percent?
Which item of stationery can dramatically increase people's responses to your requests?
How can you win over your rival[...]

What is the psychology that drives people to say yes? Influence ...in 30 Minutes is the essential guide to quickly understanding the psychology of influence as outlined in Robert B. Cialdini's best-selling book, Influence: The Psychology of Persuasion. Learn the key ideas behind Influence in a fract[...]

Shows how the psychology of persuasion can provide insights for those interested in improving their ability to persuade others - whether in the workplace, at home or even on the internet.[...]

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