Sökresultat för: Robert A. Burgelman
Strategic Management of Technology and Innovation (Häftad)
avRobert A. Burgelman, Clayton M. Christensen, Steven C. Wheelwright
ISBN: 9780071263290 - UTGIVEN: 200802The 5th Edition of Strategic Management of Technology and Innovation by Burgelman, Christensen, and Wheelwright continues its unmatched tradition of market leadership, by using a combination of text, readings, and cases to bring to life the latest business research on these critical business challen[...]
Strategy Is Destiny (Inbunden)
avRobert A. Burgelman
ISBN: 9780684855547 - UTGIVEN: 2002-01In three decades, Intel changed its core business in three major, trend-setting ways. A less nimble company would have been ruined attempting even one of these shifts, but Intel remains an industry leader. How? Through strategy, says Robert Burgelman, who argues here that a theoretical framework f[...]
