Contains chapters on 'The Nature and Role of Competitive Advantage' and 'The Strategic Management of the Expanded Marketing Mix'. This book covers the changing role of marketing, approaches to analysing marketing capability, E-marketing, branding, customer relationship management, relationship manag[...]
In the summer of 1861, Americans were preoccupied by the question of which states would join the secession movement and which would remain loyal to the Union. This question was most fractious in the border states of Maryland, Kentucky, and Missouri. In Missouri, it was largely settled at Wilson's Cr[...]
"Strategic Marketing Planning" builds on the success and reputation of Wilson and Gilligan's "Strategic Marketing Management" by focusing firmly on the planning process. "Strategic Marketing Planning" concentrates on the critical 'planning' aspects that are of vital importance to practitioners and s[...]