Strategic Advertising Management (Pocket)
avLarry Percy, Richard Rosenbaum-elliott
ISBN: 9780199532575 - UTGIVEN: 2008-12-11The third edition of Strategic Advertising Management offers a systematic look at advertising within a theoretical and strategic planning framework. The authors present an overview of 'how advertising works' and what is required, from a manager's perspective, in the development of an effective marke[...]
Strategic Brand Management (Häftad)
avRichard Rosenbaum-Elliott, Larry Percy, Simon Pervan
ISBN: 9780199565214 - UTGIVEN: 201103Strategic Brand Management approaches the subject of brand management from a unique socio-cultural perspective, providing students with an understanding of the dynamics of the subject and enabling them to engage with the issues that lie within. Whilst adopting this innovative framework, the book als[...]
Strategic Advertising Management (Häftad)
avLarry Percy, Richard Rosenbaum-Elliott
ISBN: 9780199605583 - UTGIVEN: 201203Strategic Advertising Management offers a systematic look at advertising within a theoretical and strategic planning framework. The authors present an overview of 'how advertising works' and what is required from a manager's perspective, in the development of an effective communication plan. The new[...]
