Divided in two sections, India - Cross-Cultural Business Behavior is based on the authors' 40 years of close involvement with India, including two expatriate assignments and decades of research and teaching. Part I of the book provides answers to 10 questions most often posed by Westerners doing bus[...]
The book provides practical guidance for negotiating with customers and suppliers around the world. It includes cases, additional negotiator profiles and comparisons of Nordic business cultures as well as advice for adapting sales presentations to the culture of the customer.[...]
The theme of this new edition is CHANGE. First of all, cultures change: Business behavior in markets around the world is constantly evolving, impelled by generational shifts, improvements in education and (especially) increasing exposure to the world marketplace. That is why all 43 Negotiator Profil[...]
For almost a decade Cross-Cultural Business Behavior has been praised by business people and by students as "an eminently useful guide to the global marketplace".
Läs mer
Readers of the fourth edition of the book will find even more of that practical guidance for negotiating with custo[...]
Det här är en praktisk vägledning för de affärsmän som möter de irriterande skillnaderna mellan olika seder och bruk i de globala affärernas värld. Vad som är artigt i en kultur är ofta ohyfsat i en annan. Den här boken lär dig förstå skillnaderna på den globala marknaden och lära d[...]