Sökresultat för: Richard M. S. Wilson
Strategic marketing management - planning, implementation and control (Pocket)
avRichard M. S. Wilson
ISBN: 9780750659383 - UTGIVEN: 2004-11-30Contains chapters on 'The Nature and Role of Competitive Advantage' and 'The Strategic Management of the Expanded Marketing Mix'. This book covers the changing role of marketing, approaches to analysing marketing capability, E-marketing, branding, customer relationship management, relationship manag[...]
Strategic Marketing Planning (Häftad)
avColin Gilligan, Richard M. S. Wilson, Tony Hines
ISBN: 9781856176170 - UTGIVEN: 200903"Strategic Marketing Planning" builds on the success and reputation of Wilson and Gilligan's "Strategic Marketing Management" by focusing firmly on the planning process. "Strategic Marketing Planning" concentrates on the critical 'planning' aspects that are of vital importance to practitioners and s[...]
