"It is a strange fact that we have never known with certainty who produced the book that has played such a central role in our civilization," writes Friedman, a foremost Bible scholar. From this point he begins an investigation and analysis that reads as compellingly as a good detective story. Focus[...]

A Practical, Up-to-Date Introduction to Applied Thermodynamics, Including Coverage of Process Simulation Models and an Introduction to Biological Systems Introductory Chemical Engineering Thermodynamics, Second Edition, helps readers master the fundamentals of applied thermodynamics as practiced tod[...]

For millennia, people have used the Bible as a touchstone on important social and political questions, and rightly so. But many use the Bible simply as a weapon to wield against opponents in a variety of debates--without knowing what the Bible actually says about the issue in question. In The Bible [...]

Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This is because most conventional marketing thinking takes a broadly managerial perspective wi[...]

Graffiti. It can be a diverse form of expression and thought provoking art; whether painted on the side of a train or on a canvas hanging in a gallery. Or, as you will see immortalised in the glorious pages of "Crap Graffiti", it can be crude drunken daubing, nonsensical statements or hilarious outp[...]

Strategic Brand Management approaches the subject of brand management from a unique socio-cultural perspective, providing students with an understanding of the dynamics of the subject and enabling them to engage with the issues that lie within. Whilst adopting this innovative framework, the book als[...]

Scholars and enthusiasts of western American history have praised Elliott West as a distinguished historian and an accomplished writer, and this book proves them right on both counts. Capitalizing on West's wide array of interests, this collection of his essays touches on topics ranging from viruses[...]