General Motors and IBM have been battered to their cores. Jack Welch, the chairman of General Electric, called the frenzied competition of the 1980's "a white knuckle decade" and said the 1990s would be worse. In this pathbreaking book that will define this new age of "hypercompetition," Richard D'A[...]

What do high-end fashion companies, the Razr, and Harley-Davidson have in common? All are, or have been, in a battle against commoditization in their markets. Whether caused by a new low-cost competitor (such as fashion's Zara), new product innovation (such as the iPhone), or the introduction of mul[...]