Written by the business world's new gurus, "Blue Ocean Strategy" continues to challenge everything you thought you knew about competing in today's crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mau[...]
Winning by "not" competing This international best seller upends traditional thinking with principles and tools to make the competition irrelevant. In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed,[...]
The global phenomenon that has sold 3.5 million copies, is published in a record-breaking 43 languages and is a bestseller across five continents--now updated and expanded with new content
This global bestseller, embraced by organizations and industries worldwide, challenges everything you thoug[...]
The global phenomenon that has sold 3.5 million copies, is published in a record-breaking 43 languages and is a bestseller across five continentsnow updated and expanded with new content. This global bestseller, embraced by organizations and industries worldwide, challenges everything you thought yo[...]
The best of W. Chan Kim and Renee Mauborgne's articles on blue ocean strategy, all in one place. The seminal book Blue Ocean Strategy has sold over 3.6 million copies globally and is in print in 44 languages. But much of W. Chan Kim and Renee Mauborgne's work on creating new market spaces was origi[...]
Unohda kilpailu - luo omat markkinasi!Yritykset ovat teollistumisen alkuajoista lähtien kilpailleet keskenään, taistelleet markkinaosuuksista ja pyrkineet erottumaan muista. Nämä kilpailukeinot eivät kuitenkaan takaa kannattavaa kasvua enää tulevaisuudessa. W. Chan Kim and Renée Mauborgne o[...]