Takes the reader through a step-by-step logical process beginning with the basic origins and concepts of marketing, knowing the customer, segmentation and the importance of marketing research through every element of the marketing mix finishing with a simple but detailed approach to the marketing pl[...]
Suitable for both concept- and context-led approaches, this Revision Guide is Edexcel's own resource for the 2008 Edexcel GCE Chemistry specification. Written by experienced examiners, it features guidance from the people who write and mark exam papers and draws on real exam data from Edexcel's Resu[...]